the electric internet

Jun 29

Selling our music online: my research so far

I sing in a Melbourne-based choir. We’ve self-released two albums so far and are working on a third. I was asked by the choir committee to look into what our options are for selling our music digitally, and after many lovely Twitter followers of mine offered me some preliminary advice I did some online research and came up with the following summary of what I understand our options to be. If anyone has any feedback on what I’ve written, please let me know (@melbgastronome on Twitter). Thanks!

Okay, selling our music online. One of the first major decisions we’ll need to make is whether we go with a digital distributor or a direct-to-fans sales platform (or both).

Digital distributor

To sell with a digital distributor, we sign up with them and upload our music, and then they distribute it digitally both via their own retail website and via other online music retailers (iTunes, Amazon MP3, Rhapsody, eMusic, Spotify etc). We can only sign up with one digital distributor at a time.

The main digital distributors are CD Baby, TuneCore and ReverbNation. I’ve looked at several webpages comparing these companies, and I think that the best option of these for our choir would be CD Baby.

The way it works with CD Baby: creating an account is free, and then for each album we upload we pay a one-off fee of $49 (or $9.95 for a single). For each album we sign up we also need to get a UPC Bar Code (a unique retail barcode for the product that can be used for the lifespan of the album anywhere, even with other distributors or in shops), which costs $20 per album or $5 per single. I’m not sure whether our first two albums already have their own UPC Bar Codes - if they do we wouldn’t need to get them new ones. Assuming they don’t and we need to get our them for our albums, it will therefore cost a one-off $69 per album to sign it up for digital distribution with CD Baby.

CD Baby then lists the album for as long as we want it online on CDBaby.com and other sites, including iTunes:
CD Baby also offers other features, including the option of selling our physical CDs (and manufacturing them, if that’s what we’d want), the ability to sell through Facebook, the ability to customise our digital distribution (eg choosing which stores sell the music, deciding whether we want our albums on sites that stream music vs sites that sell music downloads). If we chose to sell our physical CDs with them, we’d set the price and for each sale CD Baby would keep $4 leaving us with the rest of the purchase price. CD Baby pays the artist by check, PayPal or direct deposit to a US bank account (the last option obviously won’t apply to us).

In contrast to CD Baby, the digital distributor TuneCore gives each album a UPC Bar Code for free and does not take a cut of every purchase price paid. 100% of the money from purchases goes to the artist. BUT as well as paying a $49 sign up fee per album uploaded, the artist needs to pay TuneCore a $49 annual subscription fee per album for every year that the artist wishes to keep the album online. ReverbNation has a similar business model: they don’t take a commission on sales either but as well as an initial upload fee the artist needs to pay a fee ($35-$60) per album per year if the artist wants to keep them online. Over the lifespan of an album this could become a big deal. And it becomes a bigger deal with multiple albums: even on the lowest estimate of a $35 annual fee per album, if an artist had 5 albums they’d need to pay $175 a year to keep the music online, irrespective of how many sales they were making.

For a choir like ours that will probably sell only a very modest number of copies online, relatively speaking, if we’re going down the digital distributor path I think it makes much more sense to pay the one-off costs per album upfront with CD Baby and let them take a cut of the sales, rather than have to pay several subscription fees every year with TuneCore/ReverbNation just to keep them online. This below link has a handy comparative analysis of the different digital distributors (note though that the prices are out of date), and comes to a similar conclusion for artists who don’t anticipate huge sales:
http://howtorunaband.com/digital-distribution-reverbnation-vs-cdbaby-vs-tunecore/

See also: http://blazingminds.co.uk/music-released-tunecore-cd-baby/ and http://www.indieguide.com/thread/185

More information about CD Baby can be found here:
http://members.cdbaby.com/what-we-do.aspx
http://members.cdbaby.com/how-to-sell-music.aspx
http://members.cdbaby.com/cd-baby-cost.aspx
http://members.cdbaby.com/faq.aspx

Direct-to-fans sales platform

An alternative to a digital distributor is a direct-to-fans sales platform, ie a single website from which fans can buy our music rather than through iTunes or another digital retailer. Bandcamp, Nimbit, TopSpin and Soundcloud are all direct-to-fans sales platforms, and of these Bandcamp appears to be the easiest to use and the best-suited to our needs (it also doesn’t require exclusivity, so if we wanted to sell through iTunes or someone else down the track we could).

The basic service with Bandcamp is free: there are no signup costs or listing fees, and we don’t need to get UPC Bar Codes. Bandcamp makes money via a revenue share of sales (described in more detail below) of 15% on digital, 10% on physical (the revenue share on digital drops to 10% if the artist reaches $5,000USD in sales). We would get our own Bandcamp profile page and we set the price of our albums/single track downloads, and when a fan makes a purchase the money goes straight from them into our nominated PayPal account, minus PayPal’s transaction fee (PayPal’s standard transaction fee is 2.9% + $0.30 USD). As well as the Bandcamp account, we’d need a PayPal account, either a PayPal Premier account or a PayPal Business account. Both kinds are free to set up, with PayPal making its money through the transaction fee mentioned above. Hopefully dealing with PayPal wouldn’t be too fiddly.
https://www.paypal.com/cgi-bin/webscr?cmd=xpt/Marketing/general/PayPalAccountTypes-outside

We could sell digitally and physically, if we wanted to. The way Bandcamp makes its money from our sales is as follows:
As you sell on Bandcamp, we track your revenue share balance, and when a sale comes along that’s less than or equal to your balance, that sale goes to Bandcamp. Let’s look at an example. Say you’re at the 10% rate, and you sell an album for $10. All $10 of that sale goes straight to you, but your revenue share balance (the amount you owe Bandcamp) is now $1. Then you sell another album for $10. All $10 of that sale also goes straight to you, but your balance is now $2. You keep on selling $10 albums, and those sales keep on going to you. However, upon the sale of your tenth $10 album, your balance has reached $10, so that $10 sale, and only that sale, goes to Bandcamp (and your balance is then reset back to zero). You can view your balance at any time by exporting your sales history from the Sales section of your Tools page.
Bandcamp also offers a bunch of other features, including being able to offer our digital tracks in multiple formats (not just mp3), real-time statistics, the ability to sell tracks within Facebook, the ability to offer discount codes for special fans or free downloads, sales in any currency, custom metadata, etc etc. You can read more about Bandcamp here:
http://bandcamp.com/features
http://bandcamp.com/pricing
http://bandcamp.com/payment_setup
http://bandcamp.com/faq

Digital distributor vs direct-to-fans sales platform

Going with a digital distributor means our music would be in the iTunes store (and other online stores), but will probably be more expensive for us. Going with a direct-to-fans sales platform would be cheaper, and we could easily link to it from the choir’s website (so anyone who knows about our choir would still be able to find our music via our website, even if we’re not in the iTunes store). We could also do both. The choice is ours!

Apr 26

“I get annoyed whenever anyone slaps a label on something and then presumes that the label itself says all that needs to be said. Whenever a critic or a potential audience member sniffs about “dad rock” or “chick lit” or “one for the fanboys,” it raises my hackles. If you’d rather not engage with what a piece of art actually is—as in, what it expresses and how well it expresses it—then fine. But don’t presume some kind of superiority because of that choice. One of the biggest fallacies in the way we talk about art is this idea that somehow personal taste equates to quality: That each of us miraculously only enjoys movies and music that are the best of their respective medium, and ergo, any movies and music we don’t enjoy must be terrible. It’s a standard we generally only apply to art (well, and politics). If we dislike salmon, we don’t presume salmon itself to be bad; we just understand we don’t have a taste for it, and we’re generally willing to acknowledge that if prepared properly, we might even be capable of enjoying the occasional piece of salmon. It’s not that degrees of “good” and “bad” don’t exist, but ultimately our taste in art isn’t so different from our taste in food, in that it’s personal, and—if we’re being honest with ourselves—fairly malleable.” — ‘Our “white people problems” problem: why it’s time to stop using “white” as a pejorative’ (Noel Murray, The A.V. Club) 

Apr 02

“If you are immune to such writing, you are fit, to use one of Wodehouse’s favourite Shakespearean quotations, only for treasons, stratagems and spoils. You don’t analyse such sunlit perfection, you just bask in its warmth and splendour. Like Jeeves, Wodehouse stands alone, and analysis is useless.” — Stephen Fry on the writing of PG Wodehouse

Mar 22

While critics, fans, and websites engage in these regular, never-as-important-as-they-seem skirmishes over whether this or that five-figure-selling band is “overrated,” the music keeps piling up, waiting for a calmer moment when it can be properly assessed. Believe me, I know. I’ve been reviewing records professionally since 1990, and when I look back at the albums and bands I was sure were vital back in my 20s—and the albums I either ignored entirely or publicly trashed, largely because they were popular—I cringe a little. (But just a little. Being spectacularly wrong about music is an important part of growing up.)

It’s not just music, either. Movies frequently arrive so pre-judged that critics and viewers alike are reduced to choosing between joining the brigade or becoming conscientious objectors. But that “Are you in or are you out?” debate has very little relevance, long-term. Aside from troll-y “most overrated movies of all time” lists, the enduring discussions we have about movies are more about their themes, their aesthetics, and how they captured their cultural moment, not about whether they “deserve” to be called “great.” Consider 2007, when two of the best American movies of the ’00s were released: No Country For Old Men and There Will Be Blood. The buzz on both was high before they were released, and throughout the end of ’07 and into early ’08, much ink was spilled about which of the two—if either—was really a new American classic, and which of the two was better. Who cares about these questions now? Both movies are so rich, powerful, and entertaining that they’ve easily outlasted the immediate attempts to pigeonhole, position, or nitpick them. Going back and reading the handful of negative reviews of those two movies is like reading pans of Of Mice And Men or The Great Gatsby.

” —

From The AV Club’s article Devo’s Paradox: Why some art can’t be appreciated in its own time.

The “are you in or are you out?” bit, about movies frequently arriving so pre-judged that critics and viewers alike are reduced to choosing between joining the brigade or becoming conscientious objectors, reminds me a lot of the insular Melbourne restaurant scene at the moment. Which partly explains why a food blog’s recent list of “most overrated” Melbourne restaurants irritated me so much.

Mar 21

"Deja vu 'Saintly' Kate's anorexia fears. Will we never learn? " -

The thing that really irritates me about this article is that it pretends to be a critique/repudiation of the media obsession with her body image, but then the article is filled with photo captions like “Worryingly thin … like Princess Diana, Kate’s body image is making headlines. Photo: AFP”, “Borrowed dress … Kate wore an outfit that belonged to her mother. Photo: AFP” and “Missing her man … there is speculation that Kate is pencil-thin because husband William is currently not around. Photo: AP”. So fucking disingenous.

Feb 16

[video]

Dec 30

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Four sleeps til Japan!

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Four sleeps til Japan!

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Four sleeps til Japan!

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Four sleeps til Japan!

Oct 07

“As always there are those who reveal their asininity (as they did throughout [Steve Jobs’] career) with ascriptions like “salesman”, “showman” or the giveaway blunder “triumph of style over substance”. The use of that last phrase, “style over substance” has always been, as Oscar Wilde observed, a marvellous and instant indicator of a fool. For those who perceive a separation between the two have either not lived, thought, read or experienced the world with any degree of insight, imagination or connective intelligence. It may have been Leclerc Buffon who first said “le style c’est l’homme – the style is the man” but it is an observation that anyone with sense had understood centuries before. Only dullards crippled into cretinism by a fear of being thought pretentious could be so dumb as to believe that there is a distinction between design and use, between form and function, between style and substance. If the unprecedented and phenomenal success of Steve Jobs at Apple proves anything it is that those commentators and tech-bloggers and “experts” who sneered at him for producing sleek, shiny, well-designed products or who denigrated the man because he was not an inventor or originator of technology himself missed the point in such a fantastically stupid way that any employer would surely question the purpose of having such people on their payroll, writing for their magazines or indeed making any decisions on which lives, destinies or fortunes depended.” — Stephen Fry, about Steve Jobs

Jul 26

What does a film festival offer us? Maybe the ideal goal of a film festival is to offer us the exact opposite of what distributors do. In the world of the “general release”, cinema-going can be a fairly narcissistic affair. We bring our wallets along, are confronted by several films, all different genres, and we make a choice, thus affirming our individuality. We don’t just go to see The Tree of Life. We are also saying ‘I am a person who chooses to see The Tree of Life’.

To put it another way, going to the movies can be like visiting those online dating sites where the goal is not to date other people but to date yourself. This is why you have to include in your dating profile all your interests, all the music you like, what kind of books you read, all in the name of “compatibility”. And when the time inevitably comes and you realise the person you meet is not yourself, the romance falls apart.

Of course, real love is not strictly related to compatibility in this sense. Love doesn’t happen when you find your “other half”. (“You complete me,” says Tom Cruise to Renee Zellweger in Jerry Maguire and she concurs only to prove that she’s some kind of sociopath.) It happens when you are ready to open yourself to a person’s radical Otherness, to love that which is beyond you. I’m saying all this only to articulate what my ideal of a film festival experience is – the chance to be confronted by something that isn’t “you” and be taken by it. The multiplex is where we go to look in the mirror. A film festival is where we go to fall in love.

” —

Loving MIFF so far this year (think I’ll only be seeing 10 films though - SOFT!), and particularly enjoying the Blogathon blog posts by the six Melbourne film bloggers who accepted the Festival’s challenge to each watch and review 60 films in 17 days.

I liked this hopelessly romanticised quote from Brad Nguyen’s blog comparing going to film festivals with the pursuit of love (even though the quote includes the term “radical Otherness” - ack).